Sunday, January 21, 2018

MyStamps: Personalized & Customized Stamps of India

Update (28 Jan 2018): Two things I should have pointed out earlier - one for the LIC MyStamp and another for Indian Journal of Ophthalmology MyStamps. The MyStamp on Life Insurance Corporation of India was released in 2016, but I've recently learned that LIC may have ordered another print of 8000 sheets in 2017. I will confirm this soon, but this is likely to have happened. The second mention is for the IJO MyStamp, which was printed in 2017, but never issued by the proponent. Given that the stamp has not been made available for purchase or no release event has occurred, I may wait until 2018 or later to include on the list of MyStamps. That's all. There are new MyStamp sheetlets already being released, but that discussion is for a later date.

Update (21 Jan 2018): Given that most of the MyStamp issues from 2017 are known now, I've updated the list below. This past year saw further increase in the total number of MyStamp sheetlets put out by India Post, albeit one less personalized sheet when compared with 2016. Before I go further about some new things about the MyStamp issues from last year, let me make it clear that these are new and valid postal stamps and are likely to be part of a complete Republic of India collection. India Post is ripping off collectors by selling the sheets at such high premium. Now, for some new observations from 2017. The personalized sheet on Rose (issued on Valentines Day) had a floral fragrance embedded on the sheets, which was the first time on a MyStamp sheet. In order to celebrate Dr. MGR's birth centenary, Tamil Nadu state government ordered customized sheetlets for 4-5 events in various districts. The main stamps show monuments from these districts, but the blank label has an image of MGR. A complete collection of these sheets will be a good item for MGR fans. Yet another personality, second one after V. Ramakrishna in 2016, Banarsi Dass Gupta was depicted on a customized MyStamp sheet. Last point is about the design of MyStamps. Majority of these stamps were decently designed, but the Wedding wishes, Happy anniversary and Happy birthday stamps needed more thought than just printing in different fonts. I've started to collect data for print quantity of these stamps, which you can see below. If there is anything else that you'd like to share, let me know in the comments below.
Update (07 Jan 2017): The updated list of MyStamps for covering all of 2016 is posted below. In the last quarter of 2016, seven new MyStamp sheetlets were put for sale. Among them was the first MyStamp on a personality (V. Ramakrishna of KCP Limited, Chennai). Majority of the rest were corporate institutions, barring the one on World AIDS Day 2016. The MyStamp on ECGC and Indian School of Business was released by the President of India, the one on World AIDS Day 2016 by the Health Minister of India, V. Ramakrishna by the Urban Development Minister of India, National Insurance Company and State Bank of Mysore by the respective companies' leadership. The cost of collecting one sheetlet of each kind in 2016 exceeded Rs 10,000 and will likely deter stamp collectors from purchasing these stamps if the cost and number of issues remain similarly high in 2017. Let's wait and see what the cataloging companies list for these new MyStamps.
Click on the image to enralge
Update (25 Sep 2016): Quite a few MyStamp sheetlets have been issued in  the last few months. Most of these stamps have been made available for purchase on ePostOffice. Prices for these sheetlets vary between Rs 300 and Rs 1000, with most of the customized sheets being sold for Rs 500. The list below is now being categorized as Personalized and Customized along with the known sale price. Curiously, the Western Union MyStamp was released in May 2016, but not made available for sale until July and the design on the sheetlet being sold is different from what was published in news articles back in May. Customized MyStamps are here to stay. In reply to a question in Lok Sabha, MoS Communications informed the house that this was a planned scheme introduced by India Post to allow corporate and educational institutions to order a minimum of 5000 MyStamp sheetlets with a logo or design of their choice. No wonder a spate of customized sheetlets have been released this year. Collecting MyStamp sheetlets is indeed an expensive affair, so hopefully collectors can buy individual MyStamps from the secondary market to complete their collections. Linn's that publishes the Scott catalog has listed MyStamps with catalog numbers. See below for the catalog numbers.
Scott Catalog Numbers for India's MyStamps (Linn's Stamp News)
Click on the images to enlarge
Western Union MyStamp - Original design (left) and stamps sold on ePostOffice (right)
Update (26 Mar 2016): MyStamps have all been issued in sheetlet format. Some of the sheetlets contain more than one design as well, forming se-tenants of 2 or 4. Each of the MyStamps released so far have been in Rs 5 denomination. MyStamps are sold as complete sheetlets only, individual stamp are not sold by the post office. Price of each sheetlet ranges from Rs 240 to Rs 300,  rendering cost of each stamp to be between Rs 20 and Rs 25. Most of these stamps released after 2012 have been made available only in the relevant postal circles. For e.g. Ajanta Caves (2014) sheetlets were available only in Mumbai Maharashtra Circle, Red Fort (2014) in Delhi Circle and so on. This poses a challenge for philatelists to complete their Republic India collection. Now that ePostOffice is working well, it would be ideal to put up these sheetlets for sale online making it much easier to purchase MyStamps.

On a different note: Although, the Avila Convent, Coimbatore MyStamp release was delayed from 21 Mar, it was issued the very next day on 22 Mar 2016, by the Postmaster General and Jagat Shah (Mentor on Road) in Coimbatore. The school is selling the sheetlet in two different packs for Rs 1000 and Rs 2000. Similar to the recent Hindustan Aeronautics MyStamp sheetlet, this is also a customized stamp sheetlet and surprisingly contains Avila's email and website as well.

This approach of issuing customized MyStamps can be clearly seen to be going the Customized Greeting Card route that India Post had ventured in the early 2000s. Given that the MyStamps are actual stamp and not just pre-paid envelopes, it is important for India Post to restrict the total number of such customized postage stamps being released in a year. It is highly recommended that these stamps be made available to a stamp collectors at a minimum price and online.

Original Post: By now all philatelists with interest in Republic of India (Post-independence) stamps would be aware of MyStamps that India Post has been issuing since early 2011. The first set of stamps were released during the Indepex 2011 International Stamp Exhibition held in February 2011 in New Delhi. After success at this premier stamp show, other regional stamp exhibitions asked for the same stamps to be distributed in other cities as well. Since 2012, other philatelic events and even philatelic bureau have been providing there personalized or customized stamp sheetlets for collectors.

MyStamps have blank space next to an official India Post stamp. The post office upon submission of a photograph prints the image in the empty column of stamps on the sheet of MyStamps. Initially, it was unclear whether the MyStamp themes were modifications to previous issues or were new stamp releases. Over the last few years, it has become clear that one needs to collect MyStamps in order to have a complete collection of Republic India stamps.

Below is a list of MyStamps issued by India Post. Recently, the first customized MyStamp sheetlet was released to celebrate 75 years of Hindustan Aeronautics Limited (HAL).

2 comments:

  1. Please confirm ...any catalogue numbers allotted for previous issued My stamps?

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  2. It has been observed that only Michel catalog from Germany has assigned catalog numbers for MyStamps. Along with the next update to the list of MyStamps an attempt will be made to add serial numbers for easy reference for collectors. Thanks for asking.

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